Athena Capital

Partners in growth and innovation


Athena Capital is an established private equity company that has the experience to deliver positive returns for innovation-led businesses. We partner with proven entrepreneurs and a vast network of specialists to provide the operational, strategic and financial support that can accelerate growth and maximise returns.

We create value and optimise businesses to create a sustainable future for our investors and partners. We do this by investing responsibly in companies operating in the fast-moving consumer goods (FMCG), business services and inclusive tech-enabled financial services sectors.


Vida is South Africa’s largest independent chain of coffee shops and is a supplier of beverage products and services to the corporate market. Vida's stores are company owned and franchised and are based predominantly in South Africa with the head office in Cape Town, South Africa.

JUMO is the largest scale, lowest cost financial services platform for people, small businesses and mobile network operators in emerging markets.

Zibo Containers is the largest manufacturer of rigid PET thermoformed containers in Africa. PET containers are primarily used in food and the food service packaging industry. Consequently Zibo's products are focused on the produce, protein, bakery, cups and lids, deli and horticulture sectors.

Kwikspace is Africa’s leading supplier of prefabricated buildings. Their modular building solutions range from classrooms to clinics, offices, and accommodation. Kwikspace buildings are manufactured to stringent ISO standards. It also provides buildings in kit form to customers in remote locations a


Our team comprises dedicated investment professionals who are supported by internationally respected senior advisors and key sector experts.

Jonathan Heinamann

Managing Partner / Investment Team

Jonathan founded Athena Capital in 2003, leading its evolution into leading Sub-Saharan Investment Advisor with offices in Cape Town, Johannesburg, Mauritius and London. Jonathan has significant investment and board experience spanning the Infrastructure, Health, Financial Services and Fast Moving Consumer Goods (FMCG) sectors. Jonathan directs the business with a focus on building sustainable relationships and aligning Athena with management teams and clients. His previous experience includes several years in IBM’s financial services business in London, where he later founded an IT business before returning to South Africa. He played an instrumental part of the UK team that introduced the first online applications for credit cards and travel insurance. He continues to be interested in Venture Capital and disruptive technologies. Jonathan has a passion for entrepreneurial development in Sub Saharan Africa. He co-founded Eden Campus (the country’s first free rural entrepreneur university). Jonathan is responsible for deal origination, negotiation and execution and leads Athena Capital’s deal executive team. He completed an AMP at INSEAD in 2000.

Leon Noussis

Partner / Investment Team

After completing articles at KPMG , Leon spent three years at Credit Suisse in London and later held various executive positions at listed media business Sasani. He structured and participated in the management buyout and delisting of the group in 2005. The subsequent sale of the business to Sabido Investments led to a number of investments in the engineering industry, partnering with Ellerine Bros and Coronation Capital. In 2010 Leon joined Core Group, Apple Inc’s partner for Sub-Saharan Africa, as COO and was responsible for the daily activities of the group. He is a Chartered Accountant and completed the AMP at Harvard Business School. Leon joined Athena Capital in 2017 with responsibility for investment appraisal, deal negotiation, execution and portfolio management.


Cape Town
Third Floor, 1 Osborne
Osborne Road